Konica Tomato
A compact 35mm film camera with a built-in flash and bold red design, ideal for snapshots and everyday use
Overview
The Konica Tomato is a compact 35mm film camera produced by Konica, designed for ease of use and styled with a distinctive red body. It features a built-in flash and a 35mm wide-angle lens, making it particularly suitable for snapshots. Marketed as an ideal everyday companion, the camera emphasizes simplicity and accessibility, with a design that includes stylized tomato-shaped "O"s in the branding. It is functionally similar to the Konica Pop 10, effectively serving as a sister model in a more eye-catching form.
Specifications
| Film format | 35mm |
| Color | Red |
| Lens | 35mm wide-angle lens |
| Built-in flash | Yes |
| Shutter speed | Fixed at 1/125 second |
| Aperture | Varies |
| ISO range | 100, 200, or 400 |
| Power supply | 1 AA battery |
| Dimensions | 116 × 69 × 45 mm |
| Film identification window | Yes |
| Viewfinder indicator | LED indicates when flash should be activated |
Design
The camera’s body is styled with bold red coloring and incorporates tomato-shaped "O"s in the lettering, reinforcing its playful identity.
Context
The Konica Tomato is functionally equivalent to the Konica Pop 10, differing primarily in its red color and thematic design. It was positioned as an affordable, user-friendly camera aimed at casual photographers seeking a reliable point-and-shoot experience. Its design and features reflect Konica’s strategy in the mid-1980s to offer accessible, fun-oriented cameras without complex controls.
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